EADS Business Analysis using the Marketing Process Model, by Robert J Term Paper

EADS Business compendium using the Marketing Process Model, by Robert J - Term Paper ExampleAccording to the look performance of EADS, it can be observed that the organization executes effective vexation strategies which enable it to play the quality of a dominant marketer in the global aerospace industry. Based on the global business performances of EADS, the bailiwick intends to analyze the business processes and the merchandising strategies of EADS in the global aircraft manufacturing industry. With due consideration to the successful merchandising strategies as well as business processes of EADS, the aim of this paper is to also analyze different marketing tools from the thought of EADS in the global aircraft manufacturing industry. The discussion of this paper will further encompass an assessment of EADS in the global aircraft manufacturing as well as an aerospace commercial service industry with regard to various competitive marketing tools such as Marketing Situation An alysis, STP model as well as marketing mix.In relation to the business performance of the organization, it can be witnessed that the European roots of EADS are rather stronger. However, the aerospace and defense industry based operations of EADS is one of the major considerations for the organization which entails a range of products and serve both for the European and the global markets as well. In the context of the organizations overall business practices, 75% of fit products and services are exported to more than 100 nations through its 33 international offices (EADS, n.d.). The inclusion of Airbus within its business is one of the major beneficial factors for EADS in its global aircraft manufacturing process. EADS is further recognized as the major European industrial flagship which combines the major capabilities of four main market leaders of the global aircraft industry such as Airbus, Cassidian, Astrium as well as Eurocopter 1 (EADS, 2013).