McDonalds Marketing Integration Essay Example | Topics and Well Written Essays - 250 words

McDonalds market Integration - Essay ExampleBecause of the emotion integration in its advertisement, it had touched feelings of many customers. Personally, I pass been to several places in the Philippines and China with Mcdonalds as my favorite fast food chain. I have seen and perceive of many Mcdonald advertisements in these places that touched my feelings. One is their advocacy of charity where they place a collecting lavatory for generous customers to contribute their coins. This had touched my emotions because they have the heart for the needy despite their fame and success. Another is their inclusion of toys as one of the come on for customers with children. Their famous toys encouraged my kids to even promote the toys among their playmates. This is supported with the study of reputation and French (p 1) where they explained that such strategy develops an early and positive relationship of young children with the fast food chain. Mc Donald advertisements are using marketing integration. However, they do it cleverly that it is not so obvious for the customers. Their advertisement is center on the societys needs thus their products are always in demand make their customers loyal to them.